3 – Win-Win Benefits from the New Silk Road for Europe and China

The multiplication of new exchange opportunities is unavoidable in a moment when Europe and Russia are hit by a long-standingcrisis, also because of their mutual economic war following to the Ukrainian crisis, and China’s economy is relatively slowingdown because of the worldwide recession and of the impossibility, by its internal market, to absorb the bulk of the country’s hugecommercial surplus.

Europe will benefit under several points of view from the increasing ease with which people from all of Eurasia will be able reach it, witnessed already now by the multiple direct railway connections with Madrid, Lyon, Rotterdam, Warsaw, Lodz and also Mortara. Theexperience of the last years has shown that crisis ridden Europe is attracting important Chinese, Russian,  Indian and Arabi (such as the ones in Jaguar, Pirelli,   PSA, Pyraeus Port), and that Russian and Chinese tourists rush are just at the beginning, whilst we have now130 million tourists exiting Chine each year, of which only a small percentage are coming to Europe.

Notwithstanding the positive shift of interest, in worldwide culture, from a narrow-minded Eurocentrism (the so-called “provincialisation of Europe”), Europe is still attracting people of all the world for a series of conditions unique to it: the European tradition to preserve alsophysically ancient cultural heritage (Athens, Rome, Florence, Venice); the concentration of a centuries old history within a limited space;the diversity among the different parts of this space; the European origin of the inhabitants of many important non European countries, aswell as the influence of European culture on other peoples during the XIX and XX Centuries; the special sophistication of Europeanconsumerism, which renders European culture, goods and locations, very appreciated by big spenders both in the Americas and in Eurasia. As concerns, in particular, China, the Chinese people has always paid a strong attention to European culture because of the similarities between the two worlds, either  evident or hidden.

Today, Europe must overcome its doubts about the positive impact of Eurasian investments in the Continent, which are contributing massively to the overcoming of the present economic crisis, and pave the way to new, more decisive, ones.

Summing up, the benefits for Europe are numerous:

-our economies will be able to recover from the ongoing crisis thanks to the existence in Eurasia of a large population of consumers,which  is hungry of our sophisticated products;

-foreign investments in these sectors will improve, from one side, employment, and, from the other, export;

-there will be a larger “aura” effect, with the connected investments in real estate, with enhanced attention for our cultural institutions (alarge part of students in Europe are Chinese already now), and with a stronger confidence of international financial markets in our economies.

For being able to exploit in the best way this overall shift, Europeans must prepare themselves, their States and their societies. TheEuropean Union must launch an urgent action for the diffusion of Eurasian cultures, for the electronic promotion of Europe worldwide, forthe study of Chinese, Russian and Arabic at all levels. Our publishing house, Alpina srl, its consulting division Bouleusis and thecultural association Diàlexis are working for these objectives since a long time. We have created an Evrazija-Avrasya division for this purpose, and are expecting partners of all over the world to cooperate with us (see http://www.alpinasrl.com)

It should be self-evident that China attributes a large interest to this in depth interconnection with Europe. Advantages for the Chinese havebeen cited as concerns export, a better political image and avoiding that isolation to which the failed TIPP treaty was intended.

The main advantages for both sides would be cultural and political. Paradoxically, whilst China had been very well known in Europe in theXVIII century thanks to Jesuits, courts and Enlightenment, we have witnessed, in the last two hundred years, a growing China-bashingtrend, with China described, starting from Hegel, as backward, despotic, poor, violent, fanatic, narrow-minded. Today, China has anoccasion to show to the whole world its true face: ancient and hyper-modern, one of the oldest civilizations, which, nevertheless, is atthe forefront of progress worldwide.

Not only China, but all Eurasian countries will benefit from the New Silk Road.

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